8 Types Digital Marketing (Vol 1)

8 Types Digital Marketing (Vol 1)

Today we will be going through the most common 8 types of digital marketing channels that are most commonly used around the globe.

Digital marketing has become an important part of the modern business. In this digital world, many aspects of a company’s operations are now dependent on the Internet. In this digital world, many aspects of a company’s operations are now dependent on the Internet.

The eight basic areas in which digital marketing may be divided are:

Search Engine Optimisation (SEO)

SEO is the art of keeping a website on top of search engines. SEO is a clever form of digital marketing involves creating content and using it to create links that will help your website rise in search results. Search engines use algorithms to determine what websites are most relevant, and then they rank those sites based on their relevance. The more relevant your site is, the higher you may end up in search results.

Pay-Per-Click (PPC)

The more traffic you get, the higher your CPC will be.
Pay-per-click can refer to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying for it, the ad no longer exists.
Like SEO, PPC is a way to increase search traffic to a business online.
PPC advertising can refer to paid advertisements and promoted search engine results (SERPs). This is a short-term form of digital marketing, meaning that once you are no longer paying for it, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online..
How much it costs depends on how much competition there is for your keywords; high competition terms will likely be more expensive than low competition terms.

Social Media Marketing

Social media marketing is about connecting with your customers and prospects. Social media can help you keep in touch with potential customers, develop relationships with existing clientele, and improve customer service.

Social media marketing helps companies reach out to people who are likely to buy their products or services.
Social networking sites like Facebook, Twitter and LinkedIn allow business owners to connect with their clients so they can learn more about them, find common interests and build a bond that could lead to a sale.

It also gives the business owner an opportunity to let others know about new services or products he/she has for sale. In fact if you have not yet used social network marketing there is no excuse now! 

Content Marketing –

Content marketing is a strategy that uses lots of different tools to increase awareness and sales.


Content marketing is also a very long-term strategy: It takes time for users to become familiar with the brand and its products/services, so even if they do sign up for something, it often may not happen right away.

Content marketing includes all the different ways you can use your website, blog, social media sites and other online platforms to spread information about your business. 

This means more people will find you and then be able to take an action like signing up for an email list or request more information from you.