What is Social Media Optimisation?

What is Social Media Optimisation?

Today we’ll go through some simple social media optimisation tactics to implement right away for you to your company ahead of the social media presence game!


A brand’s social media presence may appear seamless to the untrained eye, but there is a lot that goes on behind the scenes to ensure that social media is used as successfully as possible.

Tip 1 : Use Post Scheduling Tools to find out the best find to post on Social Media

To be successful on social media, you must continuously produce material that not only excites your audience, but also does it at a moment when they are most likely to interact.

It’s difficult to determine the best moment to publish on social media. However, there is a post scheduling tool on Facebook business manager that actually helps you to determine that! Gone were the days that you will need to see the charts to schedule your post based on that. It’s actually done automatically within Facebook’s system! Hooray to change! Take advantage of this and you’ll see a consistent rise in engagements that will happen.

Tip 2: Make that your visuals are the appropriate size.

Do you have that experience when you look at the post and the post is cut off? The appearance of your brand is everything. As a result, make sure your visuals or the designs are professional-looking, polished, and, most importantly, the proper size.

One should take note that the sizes for Facebook, Instagram, LinkedIn and other social platforms are all different. So make sure you adhere to the sizing to stay and look professional!

Tip 3: Do not spam your audience – it will hurt your social media optimisation strategy

You don’t want to spam your audience with posts, but you also don’t want to slip off their radar by updating seldom. Finding your ideal social media posting schedule is critical for increasing brand engagement and conversations.

Keep in mind that locating the ideal posting location may take some time. Experiment with different cadences to see what works best for you.

Tip 4: Make interesting headlines and captions – very optimal in getting a good social media optimisation strategy

Not everyone has the ability to write. Hire a copywriter or a social media specialist like us,to assist you in creating engaging headlines and captions that fulfil your objectives. Keep in mind that material for Twitter may be quite different from copy for TikTok. Experiment with different phrases and terms to see which ones connect the best with your target audience.

It’s crucial to keep your brand language consistent across your posts and captions, and to strike a balance between being conversational and promotional.

Ready to begin optimising your social media profiles? Speak to us or fill up our contact form and we will get you up and running in no time!