What is Digital Marketing?

What is Digital Marketing?

Often people may ask ? What is Digital Marketing? 

Digital marketing often refers to the promotion of products or services via the use of digital technology such as the internet, social media, mobile phones, and other digital platforms.

What are the benefits of digital adaptation?


Digital marketing, as opposed to conventional marketing, has the following advantages:

Measurable and trackable
Digital analytics dashboards such as Google Analytics, Google Data Studio, and Adobe Analytics have made it very straightforward to assess the efficiency of marketing initiatives thanks to technological improvements.

The data acquired over a period of time is immediately at your fingertips thanks to the use of digital analytics. Each user encounter (touchpoint) with your company generates its own set of data, which you can segment and analyse to see how each touchpoint affects your bottom line (sales or conversions).

This enables advertisers to analyse ad campaign success and make changes on the fly, such as improving ad creatives to increase audience engagement.

Reach that is both broad and specific
Your reach is largely restricted by your money when it comes to social media networks like Facebook, YouTube, and LinkedIn, which have billions of users. Many of these social media networks also let you tailor your adverts to certain demographics, interests, and behavioural patterns, such as retargeting.

Retargeting is a marketing technique that allows you to offer relevant advertising to visitors who have visited specific pages on your website. If a user visits an online grocery store and navigates to a product page selling apples, the grocery store may target the user with apple-related adverts after the user leaves the site and visits other websites, social media platforms, and mobile applications.

This enables advertisers to analyse ad campaign success and make changes on the fly, such as improving ad creatives to increase audience engagement.

Reach that is both broad and specific
Your reach is largely restricted by your money when it comes to social media networks like Facebook, YouTube, and LinkedIn, which have billions of users. Many of these social media networks also let you tailor your adverts to certain demographics, interests, and behavioural patterns, such as retargeting.

Retargeting is a marketing technique that allows you to offer relevant advertising to visitors who have visited specific pages on your website. If a user visits an online grocery store and navigates to a product page selling apples, the grocery store may target the user with apple-related adverts after the user leaves the site and visits other websites, social media platforms, and mobile applications.

Now that you know the theories of digital marketing along with all the benefits that it brings along, hurry up and get started on your digital marketing!

Contact us today to get started on your digital marketing journey!